In the January 15
BAOXINIAO
sharp contrast with the bright future is in the second half of 2010 to January 2011, BAOXINIAO employees have been one after another reduction of the Company. Among them, only in the August 31, 2010 to September 27 during the day to cash in the amount of 2.9 billion. The most noticeable reduction in the list of birds is good news to the five co-founder and Wu Zhize I YE Qing, the former cash in a billion.
Wu Zhize in non-public forum have talked about the other shareholders want to do their own thing.
counterparts in the domestic and international high-end brands birds caught in the survival of the Annunciation, is an extension of product lines and extensive product line into more apparel segments in order to increase market share.
shareholders holdings
1996, the thirties, Wu Zhize just over 5 cm with a cellular phone was to do the same clothes you really Wu, Wu Wenzhong, Chen called on cooperation silver , followed by Wu Zhize the Nash Company, Wu Zhen students BAOXINIAO clothing company, and Chen Wu Wenzhong Oster silver clothing company, the three combined to form the good news Bird Group, YE Qing-to is based on technology shares. The five top-five birds have become a founder of the good news, good news first broke in Wenzhou birds traditional family business model of the apparel group.
Wu Zhize has repeatedly invited the North District, Wenzhou Ou start a clothing business with bigger, but was politely refused, the person in charge to give up their own business into a group is very risky. That year, Wal-Mart and Carrefour in China opened its first supermarket, people just beginning to know that the brand was all. Thousands of garment enterprises in Wenzhou, the accumulation of waiting for opportunity, but few are willing to merge.
Now, several major shareholders have been largely out of the management. They have their own industries, among the shareholders of these holdings, there are obvious signs that YE Qing to quit.
business registration information, YE Qing to the present is the chairman of Shanghai Bao birds Garments Co., Ltd., the company not only as BAOXINIAO OEM base in Shanghai, is also responsible for brand operations.
BAOXINIAO Deputy General Manager Fang Xiaobo own holdings of over 80,000 shares also, he explained, unexpected, beginning January 6 days of fall, five days cumulative drop of more than 15.7%.
for the reduction of the impact of shareholders, Dongxing Securities Research Institute Silver Guohong said that some major shareholders to exit in the short term negative impact on the company to a certain extent, mainly as part of the large shareholders to join Commerce also will be pulled out of the business cooperation with the company. The long term, the company's future business decision-making efficiency will increase, thus more conducive to the company.
caught survival
Wu Zhize Quite frankly, the situation nowadays is like a piece of good news birds in the middle layer of a sandwich, a mighty force under domestic counterparts, international big-name on highest in the clouds, to survive in the attack down, but easier said than done as the top layer.
order to extend product lines and extensive product range, high-end men's suits BAOXINIAO started trying to enter the men's fashion leisure and sports fields. November 2010, BAOXINIAO capital increase from 15.3 million yuan of funds on the Haibilute Fashion Co., Ltd., after the capital increase road holding characteristics than the 51% stake in the company, at the absolute control of position. The special than the way the low-end fashion company is mainly engaged in the production and sale of sports apparel.
2010 �� 12 months, good news birds and by providing funds to 15.3 million yuan in the establishment of Haiya music fashion, accounting for 51% of the shares. Gagaku the main agents of international fashion brands in China, sales, focusing on the direction of Japan and South Korea for the young and trendy style brand. Can help fill the original brand
1 13, BAOXINIAO has acquired 47.2 million shares on the Haiming Ou costumes, representing the European clothing were 19% of the total share capital. Were operated by European Fashion flange Liston casual men's fashion brand belonging to the field, the major markets concentrated in the southwest and Jiangsu.
Fang Xiaobo said the company in the development of leisure and sport is just beginning, everything from scratch. The further implementation of future multi-brand development strategy, will not rule out at the right time, right price increase in the stake were the European dress.
In addition to introduction of multiple series, the good news of birds new initiatives also include marketing, the fashion club, building and landscape flagship store. Encourage franchisees
2010 in the first half, due to excessive costs Direct investment result in the upgrading of the company, part of the Guide of poor earnings, and therefore a contraction Direct channels, shutting down some of the losses Guide surface. Zhang Zhize comparison for joining the trust will be encouraged to join next year, he considered joining the local situation is more familiar with the deeper understanding of the apparel industry, working with them into new markets to reduce the cost, rapid access to the blank sales area.
former Yongjia County, Wenzhou, poverty, and now built along the north shore of Oujiang Economic Development Zone, O'Connell, red dragonfly, and other famous commercial brands come from here. BAOXINIAO Group headquarters was located in a group of tribal enterprises. Now, the good news in the bird's workshop every day more than 2,000 workers producing garments with 385 procedures, and products are sent all over the country more than 800 franchise stores.
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